Whiter…with Soaps
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A print-ready JPG or TIFF in sRGB with the color profile embedded, made from the museum master and never enlarged.
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Whiter…with Soaps, Hercules Incorporated (1951). Via artnap.com
Whiter…with Soaps, Hercules Incorporated (1951). Via artnap.comWhiter…with Soaps, Hercules Incorporated (1951). Via <a href="https://artnap.com/artwork/pdx-647357">artnap.com</a><figure><a href="https://artnap.com/artwork/pdx-647357"><img src="https://img.artnap.com/artworks/pdx/pdx-647357/web.jpg" alt="Whiter…with Soaps, Hercules Incorporated (1951)" width="1134" height="1600" style="max-width:100%;height:auto" loading="lazy"></a><figcaption>Whiter…with Soaps, Hercules Incorporated (1951). Via <a href="https://artnap.com/artwork/pdx-647357">artnap.com</a></figcaption></figure>
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About this work
A 1951 advertisement by Hercules Incorporated shows two smiling women in mid-century dress, each holding a tall stack of folded white laundry. Bold headlines read "Whiter…with Soaps" and "Whiter…with Detergents" above a paragraph promoting CMC-CT, an unpurified cellulose gum used in soaps and detergents. The layout uses a teal background with black and white lettering.
