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Blue advertising spread with a black hand silhouette, red compass, and booklet covers on cellulosic plastics.

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First step in product planning, Hercules Incorporated (1949). Via artnap.com

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About this work

This 1949 print by Hercules Incorporated shows a large black hand silhouette set against a blue background, with a red drafting compass and labeled blue circles for color, toughness, economy, flame resistance, and durability. Booklet covers for ethyl cellulose, nitrocellulose, cellulose acetate, and cellulosic thermoplastics appear along the left edge, promoting cellulosic plastics for product planning.