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Vintage 1953 advertisement of a woman in a red blouse wrapping food on a kitchen counter beside a Saran Wrap box.

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That Soft, Velvety Feel Tells You it’s Saran Wrap, Dow Chemical Company (1953). Via artnap.com

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About this work

A woman in a red blouse and plaid apron stands at a kitchen counter holding a box of Saran Wrap beside a blue bowl of food. Wrapped meats, sandwiches, a watermelon slice and a wicker picnic basket fill the scene, with the slogan 'that soft, velvety feel tells you it's Saran Wrap' printed on a blue band below. This 1953 print was produced by the Dow Chemical Company.