Four - count ’em - four
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Four - count ’em - four, Beckman Instruments (1959). Via artnap.com
Four - count ’em - four, Beckman Instruments (1959). Via artnap.comFour - count ’em - four, Beckman Instruments (1959). Via <a href="https://artnap.com/artwork/pdx-646763">artnap.com</a><figure><a href="https://artnap.com/artwork/pdx-646763"><img src="https://img.artnap.com/artworks/pdx/pdx-646763/web.jpg" alt="Four - count ’em - four, Beckman Instruments (1959)" width="1199" height="1600" style="max-width:100%;height:auto" loading="lazy"></a><figcaption>Four - count ’em - four, Beckman Instruments (1959). Via <a href="https://artnap.com/artwork/pdx-646763">artnap.com</a></figcaption></figure>
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About this work
A 1959 advertisement titled Four, count 'em, four, issued by Beckman Instruments, presents four product lines as large stacked numerals in blue and black. Each numeral panel pairs a device photograph with descriptive text for rotating components, expanded scale meters, standard breadboard parts, and Helipot precision potentiometers. The layout uses bold flat color blocks and horizontal rules to separate the sections.
